![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/4e446dfb-f001-4334-94e5-2a444273b44a_rw_600.png?h=30538a221d97e4e2b59838ae28860b2f)
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In 2021, KraveBeauty launched a full rebrand to better incorporate their sustainability mission with their continuing goal to simplify and #PressReset on the skincare industry.
For this project, I was tasked to redesign and update all digital assets to reflect the new visual identity and mission of KraveBeauty.
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/db38a749-a664-46ac-9e70-361fd33532ce_rw_1920.jpg?h=5a6245bd03c3ec51a7a3c31ad32b054a)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/0857c91c-db54-4b81-bec1-529fce6691f6_rw_1920.jpg?h=a6709641d512c5a595b046cbffff80cc)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/84436b2c-0e8c-4ea2-a15b-e7ccff100994_rw_1920.jpg?h=490b996add26940ea32bbf00916a2f79)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/f130fadb-c520-4987-b9e3-91ae501ed40a_rw_1920.jpg?h=f6b1f37626425abb721de29435e4cc13)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/c61b6ddc-b772-49ee-a90e-e84d6458435b_rw_1920.jpeg?h=717f073821e669d2d1127986af5d0b00)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/2d7c93be-0f81-47b8-8249-b3aa92b7c653_rw_1920.jpeg?h=929afb5201702fbd6fda7ef7537767ff)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/7fc2dc04-0a5c-40b7-b940-2e7699fc663d_rw_1920.jpeg?h=309c8c6e1a4d53f8548821c77bfffe64)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/272b3533-1b98-487d-be3e-72ddff04e8e9_rw_1200.gif?h=a705638fa6d376af24e5128659751bd3)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/c3a7ffc6-8793-41a8-a7e8-4276caef8185_rw_3840.jpg?h=bf834a8bd00859e0941900c288da2884)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/9245d1bb-e3f9-4138-b87e-72f6c83f7e02_rw_1200.png?h=9697212c8b2492ec309c34d04ae563d7)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/12015d3c-6887-404f-bc22-b30b37f4d2c2_rw_3840.jpg?h=1d2e76c5691adc9e48d564cda0047589)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/96ae9acf-f7fc-415e-ad23-c55ab728ede4_rw_1200.png?h=25d92fbf8e60d14a0ee2ab6d4d6c6859)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/f2659334-6cb0-48b8-8173-5cde4bfa9e23_rw_1920.png?h=46f23af18e642a9ca25b870a647f0bdb)
Organic + Paid Social
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/8f7dedb6-0e9f-4adc-bde6-74de01daddf4_rw_1200.png?h=751ff9acdfae37750e26454895b15a33)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/014a2c91-a8bd-46c6-a01c-94b9598c1eec_rw_1200.png?h=d604051349055e5f50831716c006b52d)
![](https://cdn.myportfolio.com/77f10593-857b-4071-bc53-6cd607659f84/bc7cdef1-8913-4b85-a647-282f9f226aae_rw_1200.png?h=3d6edb396d3a0fee4314e5e54782b575)